Close
Type at least 1 character to search
Back to top

Beirut & Beyond
International
Music Festival

Beirut & Beyond International Music Festival (BBIMF) is a yearly event dedicated to promoting the Arab region’s independent music with an emphasis on strong artistic merit. Beirut & Beyond was founded in 2013, in partnership with Oslo World Music Festival, and quickly succeeded in positioning itself as a key player on the map of regional festivals and showcases.

Project – Beirut & Beyond Marketing Management

In 2018, BARB was approached by BBIMF to handle their digital strategy, advertising, and public relations for the event. The main goal of the activation was to increase ticket sales and create a buzz around the event in local and regional media outlets.

BARB was responsible for the festival’s communications and digital marketing campaign using social media advertising, Google advertising, and email marketing, along with regional public relations targeting top music and art media outlets. The results were impressive, with a full house attendance 4 nights in a row and a wide PR coverage of 59 clippings from offline to digital media.

Given the success of the first festival, BARB also managed communications and digital marketing of their next event, The Homegrown Edition in 2020, an exceptional edition created in the midst of Lebanon’s uprising and economic crisis to support the local independent scene. The campaign brought in even better results than the previous event, with a 14% increase in engagement and a 33% increase in event responses.

Type

Digital Marketing, Public Relations

Location

Beirut, Lebanon

Campaign Result

59 clippings

Sales Result

4 nights full house attendance

Date
11
Print Coverage
25
Online Coverage
5
TV & Radio Coverage
18
Social Media Coverage
485493
Reach
180554
Engagement
17733
Reactions
2185
Event Responses
57668
Thruplays
5172
Clicks