Project – Beirut & Beyond Marketing Management
In 2018, BARB was approached by BBIMF to handle their digital strategy, advertising, and public relations for the event. The main goal of the activation was to increase ticket sales and create a buzz around the event in local and regional media outlets.
BARB was responsible for the festival’s communications and digital marketing campaign using social media advertising, Google advertising, and email marketing, along with regional public relations targeting top music and art media outlets. The results were impressive, with a full house attendance 4 nights in a row and a wide PR coverage of 59 clippings from offline to digital media.
Given the success of the first festival, BARB also managed communications and digital marketing of their next event, The Homegrown Edition in 2020, an exceptional edition created in the midst of Lebanon’s uprising and economic crisis to support the local independent scene. The campaign brought in even better results than the previous event, with a 14% increase in engagement and a 33% increase in event responses.