Gravitas Consultants is the do-tank of the Middle East consulting industry. They serve the consulting firm, not its end-client. They don’t bid for client work; they only deliver work through consulting firms. They are subcontractors you resource – not contractors you compete with. Their purpose is to partner with top-tier consulting firms in order to maximize the impact of their client engagements.
Project: Branding and Website for Gravitas Consultants
When Gravitas Consultants wanted to launch their startup brand in February 2016, they picked BARB because we portrayed a high understanding of their values and unique business model that needed to translate into a proper and relevant corporate brand.
The identity was crafted and built based on the word “Gravitas.” One of the four sacred virtues during the Roman period, “Gravitas” connotes a sense of depth, commitment, and impact.
Type
Branding, Website Design & Development
Location
Beirut, Lebanon
Date
February 1, 2016
