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Gravitas Consultants

Gravitas Consultants is the do-tank of the Middle East consulting industry. They serve the consulting firm, not its end-client. They don’t bid for client work; they only deliver work through consulting firms. They are subcontractors you resource – not contractors you compete with. Their purpose is to partner with top-tier consulting firms in order to maximize the impact of their client engagements.

Project: Branding and Website for Gravitas Consultants

When Gravitas Consultants wanted to launch their startup brand in February 2016, they picked BARB because we portrayed a high understanding of their values and unique business model that needed to translate into a proper and relevant corporate brand.

The identity was crafted and built based on the word “Gravitas.” One of the four sacred virtues during the Roman period, “Gravitas” connotes a sense of depth, commitment, and impact.

Type

Branding, Website Design & Development

Location

Beirut, Lebanon

Date