Gustave Bouchon
It’s been said, that long before the age of fine labels, people used to consult the finest of experts to pinpoint the best liquors and cigars on the market, through what was called “The List.” But of all experts and stories, one man turned his name into a true tale, and that man was Gustave Bouchon. The House of Gustave Bouchon is a unique concept store where everyone is welcome to make a promise worth breaking. A place where each product is well curated and has a story to tell.
Project – Gustave Bouchon Social Media Full Management
Gustave Bouchon requested support in building a social media strategy with the objective to create awareness around its unique concept and promote its weekly master classes to a niche audience.
Promoting the sale of cigar and alcohol had many challenges. Advertising rules and restrictions were one challenge we had to overcome by yielding to creativity in strategy building and content creation. Using Gustave Bouchon’s creative concept, we built a successful strategy, creative content, and some advertising tactics targeting the brand’s niche audience. The strategy helped us increase awareness around the brand, gather many leads, and acquire new customers along the way.
Type
Social Media Management, Graphic Design, Advertising
Location
Beirut, Lebanon
Date
August 1, 2018
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