The challenge is to create a brand identity empowering the ambitious young minds, by embracing their future plans.
Ambition, achievement, and persistence are pillars that IWANNABE wants to highlight when empowering ambitious young minds. So we went with the milestone flag as the brand’s monogram. From the moon landing to climbing Mount Everest, this flag is seen as the symbol of growth, improvement, and success, aligning with the brand’s purpose.
We worked on developing icons to capture audiences, remove ambiguity from concepts and make the data provided easy to handle and more presentable.