Project – SoundsGood Digital Marketing Management

Challenge

The 2019 edition of SoundsGood Art & Music Festival hosted a pool of well-known Lebanese local talents and turned out to be a huge success.

BARB took over the festival’s digital marketing campaign and managing the festival’s social media platforms, advertising, and on-ground support at the event.

Results

The campaign ran for a short, one-month period. Its main objectives were to raise awareness around this new festival, create a buzz before the event, and secure sales of 400 tickets. The campaign and the festival were both a great success, amassing around 1,000 followers of its target audience with an attendance of around 700 people. The festival also gained visibility in local and regional media.