SoundsGood is an-end-of-summer festival, one that connects the dots between art, music, and nature.
SoundsGood is an-end-of-summer festival, one that connects the dots between art, music, and nature.
Challenge
The 2019 edition of SoundsGood Art & Music Festival hosted a pool of well-known Lebanese local talents and turned out to be a huge success.
BARB took over the festival’s digital marketing campaign and managing the festival’s social media platforms, advertising, and on-ground support at the event.
Results
The campaign ran for a short, one-month period. Its main objectives were to raise awareness around this new festival, create a buzz before the event, and secure sales of 400 tickets. The campaign and the festival were both a great success, amassing around 1,000 followers of its target audience with an attendance of around 700 people. The festival also gained visibility in local and regional media.
Digital Marketing
Rayfoun, Lebanon
September 14, 2019