SUM

Project: Branding for SUM

 The World Bank Group (WBG) launched a new initiative, titled Skilling Up Mashreq (SUM), which aims to support Iraq, Jordan, and Lebanon by upskilling about 500,000 young people in 21st century digital skills. In Lebanon, WBG partnered with Beirut Digital District (BDD) to design and implement SUM across the country, with the objective of developing the skillset of people from all backgrounds.

BARB was approached by BDD, in partnership with WBG, in June 2019 to handle the logo creation, an interactive landing page design and development, as well as other digital visual components such as social media posts and digital banners for their SUM launch event in Lebanon.