TreePublic
Tree Public is a cultural and intellectual space, a place where art, creativity, innovation, and technology blend with the natural and organic. Where healthy food is carefully prepared using quality products and innovative techniques. Tree Public stands firmly by the notion that everything we consume impacts the world.
Project: Tree Public Brand Development
We were approached by Tree Public to develop their brand. An organic café as well as an intellectual space that caters to a healthy lifestyle.
The challenge here was to portray the natural and organic with a blend of complexity, innovation, art, and creativity. Three directions were developed to fit the brief and our favorite was picked by the client. The winning option was a tree representing the tree of life, linking our roots to the five elements around us. Branding was also well received by a focus group of Tree Public’s target audience.
