Project – TUMO Beirut Launch Initiative
Barb was approached by Mahara Lebanon, the franchisees for TUMO in the MENA region, to launch their first office in Beirut, Lebanon. The aim of the campaign was to introduce the brand to the market, create a buzz around Tumo, attract followers to its local page and secure around 500 registrations.
A launch campaign was created with distinct phases to serve all TUMO’s objectives. In phase I, we introduced TUMO by highlighting the brand’s creative concept and focusing on creating awareness and amassing followers. A tactical phase came second to tackle pre-sales, promoting TUMO courses and special workshops. In phase III, the launch phase, we focused on public relations and organized an activation to shed light on the brand with the media and high profile figures. Phase IV, served as a re-targeting period to increase customer loyalty and attract investors and franchisees in the region.
Overall, the campaign met great success creating a huge buzz around TUMO locally and securing around 500 registrations, hitting our goal.