TUMO Beirut is a new kind of after-school program at the intersection of technology and design. At TUMO, teens learn because they want to. They’re given the tools and knowhow they need to reach their maximum potential, and they chart their own learning path through hands-on activities, workshops, and projects in animation, graphic design, photography, programing, and more.
TUMO Beirut
Project – TUMO Beirut Launch Initiative
Barb was approached by Mahara Lebanon, the franchisees for TUMO in the MENA region, to launch their first office in Beirut, Lebanon. The aim of the campaign was to introduce the brand to the market, create a buzz around Tumo, attract followers to its local page and secure around 500 registrations.
A launch campaign was created with distinct phases to serve all TUMO’s objectives. In phase I, we introduced TUMO by highlighting the brand’s creative concept and focusing on creating awareness and amassing followers. A tactical phase came second to tackle pre-sales, promoting TUMO courses and special workshops. In phase III, the launch phase, we focused on public relations and organized an activation to shed light on the brand with the media and high profile figures. Phase IV, served as a re-targeting period to increase customer loyalty and attract investors and franchisees in the region.
Overall, the campaign met great success creating a huge buzz around TUMO locally and securing around 500 registrations, hitting our goal.
Type
Digital Marketing, Marketing Strategy, Advertising
Location
Beirut, Lebanon
Campaign Result
500+ registrations
Date
October 10, 2018
600000
Reach
2000
Page Likes
957000
Engagement
39000
Reactions
227000
Thruplays
39000
Clicks
