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Volkswagen Lebanon

Volkswagen, one of the largest automakers worldwide, is among the many renowned brands owned by Ets. F.A. Kettaneh S.A. in Lebanon, including Audi, Skoda, Siemens Automation, to name a few.

Project – Volkswagen Social Media Full Management

BARB was approached by Volkswagen Lebanon to handle their social media management, design, and ads, aiming to improve the brand’s digital image, localize content, and increase engagement.

A proper social media strategy and a clear digital image were set in accordance with VW’s regional and global strategies.

The introduction of motion graphics and animation significantly increased engagement metrics. Through specific SM campaigns, we managed to grow VW SM following, reach more than 1M people, and gather more than 28,000 clicks to the website.

Type

Social Media Management, Graphic Design, Social Media Advertising

Location

Beirut, Lebanon

Date
1213091
Reach
589
Comments
580016
Engagement
31713
Reactions
473
Shares
239501
Thruplays
28616
Clicks