Project – Youmna’s Brand Development

The idea behind Youmna’s brand concept was to preserve the kibbeh culture as a traditional Lebanese dish and uplift it to those who seek a fusion between old and new.

The challenge here was to modernize the Lebanese cuisine while keeping its authenticity. In other words, we needed to create a brand that caters to the young and elevates the older target’s experience. Three options were created and the chosen option was our favorite. It merges the traditional with the modern using interlaced Arabic and English fonts that serve brand objectives, while also accommodating to all age groups from the target audience.