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Brand Architecture

$199.00

Let us help you organize your brand in the most relevant and efficient way for your target audience. We do an in-depth scan of your intended customer pool to come up with the best way to split, shuffle or organize your brand.

Description

The purpose of brand architecture is to establishing the ‘rules’ that ensure brand names fit together in one coherent offering. A well-constructed brand architecture helps a company optimise its marketing efficiency and performance.

Let us help you organize your brand in the most relevant and efficient way for your target audience. We do an in-depth scan of your intended customer pool to come up with the best way to split, shuffle or organize your brand with Sub-brands.

What’s covered:

  • Brands/Sub-brands: 5
  • Language: 1

What’s included:

  • Brainstorming session
  • In-depth target analysis
  • Brand architecture document

Work process:

  • Initial brainstorming meeting
  • Material handover
  • Brand architecture (2 directions)
  • Client feedbacks (qty: 2)

Additional information

Benefits

✓ Targets the needs of specific customer segments
✓ Significantly reduce marketing costs
✓ Clarifies brand positioning and messaging
✓ Enhances customer awareness
✓ Builds and protects brand equity

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