The purpose of brand architecture is to establishing the ‘rules’ that ensure brand names fit together in one coherent offering. A well-constructed brand architecture helps a company optimise its marketing efficiency and performance.
Let us help you organize your brand in the most relevant and efficient way for your target audience. We do an in-depth scan of your intended customer pool to come up with the best way to split, shuffle or organize your brand with Sub-brands.
- Brands/Sub-brands: 5
- Language: 1
- Brainstorming session
- In-depth target analysis
- Brand architecture document
- Initial brainstorming meeting
- Material handover
- Brand architecture (2 directions)
- Client feedbacks (qty: 2)