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Influencer Marketing Activation


Influencer marketing focuses on using key public leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire, hire or pay influencers to get out the word for you.


Brands are often seduced by scale when it comes to social media. But brand fit, authenticity, and results are far more important than reach. For example, micro-scale influencers have the advantage of being able to tap into niche markets, and help brands target savvy, hard-to-engage audiences in authentic ways.

That’s why our approach to influencer marketing looks at each type of influencer very closely, and recommends a strategy that is tailored to your brand, works within your budget, and delivers real, tangible results.

What’s covered:

  • Type: micro influencers
  • Number of influencers: 4
  • Platforms: Facebook and Instagram
  • Location: Local
  • Activation length: 1 week
  • Influencer budget: not included

What’s included:

  • Brainstorming session
  • List of potential and brand/campaign relevant influencers
  • Influencers contact, negotiations and lockdown
  • List of instructions to influencers
  • Clippings report document

Work process:

  • Initial brainstorming meeting
  • Material handover
  • Influencer and instructions list delivery
  • Client feedback (qty: 2)
  • Clippings report

Additional information


1 week


✓ Builds trust and shows authority
✓ Turns your brand into a hot topic
✓ Drives purchasing decision
✓ Beats advertising blindness
✓ Connects with audiences where they spend the most time
✓ Unlimited sharing potential
✓ Possibility for extremely high ROI


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