Description
Brands are often seduced by scale when it comes to social media. But brand fit, authenticity, and results are far more important than reach. For example, micro-scale influencers have the advantage of being able to tap into niche markets, and help brands target savvy, hard-to-engage audiences in authentic ways.
That’s why our approach to influencer marketing looks at each type of influencer very closely, and recommends a strategy that is tailored to your brand, works within your budget, and delivers real, tangible results.
What’s covered:
- Type: micro influencers
- Number of influencers: 4
- Platforms: Facebook and Instagram
- Location: Local
- Activation length: 1 week
- Influencer budget: not included
What’s included:
- Brainstorming session
- List of potential and brand/campaign relevant influencers
- Influencers contact, negotiations and lockdown
- List of instructions to influencers
- Clippings report document
Work process:
- Initial brainstorming meeting
- Material handover
- Influencer and instructions list delivery
- Client feedback (qty: 2)
- Clippings report
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