Description

Brands are often seduced by scale when it comes to social media. But brand fit, authenticity, and results are far more important than reach. For example, micro-scale influencers have the advantage of being able to tap into niche markets, and help brands target savvy, hard-to-engage audiences in authentic ways.

That’s why our approach to influencer marketing looks at each type of influencer very closely, and recommends a strategy that is tailored to your brand, works within your budget, and delivers real, tangible results.

What’s covered:

• Type: micro influencers
• Number of influencers: 4
• Platforms: Facebook and Instagram
• Location: Local
• Activation length: 1 week
• Influencer budget: not included

What’s included:

• Brainstorming session
• List of potential and brand/campaign relevant influencers
• Influencers contact, negotiations and lockdown
• List of instructions to influencers
• Clippings report document

Work process:

• Initial brainstorming meeting
• Material handover
• Influencer and instructions list delivery
• Client feedback (qty: 2)
• Clippings report