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Radio Advertising


Radio advertising comes in three main categories: live reads, spoken by an on-air personality; sponsorships, which show a business sponsoring a radio segment such as traffic or weather; and produced spots, which can incorporate dialogue, background music, sound effects, or even a short, catchy tune known as a jingle


Radio Advertising is an effective media venue for Small business advertisers to reach broad audiences both locally, regionally, and nationally. Radio advertising offers more than just the standard 30 and 60-second commercials that you might normally think of. Reach your audience in their car during their commute or through on-air sponsorship opportunities.

Barb specialises in creating targeted radio advertising campaigns for small and big businesses at the lowest possible cost in today’s market.

What’s covered:

  • Location: Local
  • Radio stations: 2
  • Campaign length: 1 week

What’s included:

  • Brainstorming session
  • Media plan
  • Media monitoring
  • Media report

Work process:

  • Initial brainstorming meeting
  • Material and information handover
  • Media plan document delivery
  • Campaign management
  • Campaign report

Additional information


1 week


✓ Allows for selective targeting
✓ Cost effective and time efficient
✓ High frequency and measurable results
✓ Makes sure spots are ran as planned for an insured ROI


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